NIKE FOOTBALL: Mercurial Vapor + Superfly

Creative Director

Overview
A global storytelling platform exploring the hidden relationship between speed and craftsmanship through Nike's Montebelluna factory, home to some of football's most iconic boots.

Challenge
How do you make manufacturing and craftsmanship relevant to a generation obsessed with performance, speed and football culture?

Solution
As Creative Director, I developed the creative platform "Where Speed Takes Its Time", reframing Montebelluna's meticulous process as the foundation of football's fastest boots. The work transformed factory craftsmanship into a culturally resonant narrative system across social and in film.

Outcome
Created a distinctive storytelling territory that connected Nike's heritage of innovation with a new generation of footballers through a fresh lens on speed, precision and craft.

Year: 2026