Creative director and writer working across global brands, cultural institutions and federations.
Leading work across Europe, North America, Africa and the Middle East at the intersection of strategy, storytelling and execution.

Selected Clients & Colloborators

Professional Experience

GoodVillains

Founder & Creative Director
2023 – Present

Lead end-to-end creative development across global campaigns for Nike, Google, EA SPORTS FC and Copa90.
Oversee concept development, production and rollout across multiple markets.
Manage cross-disciplinary teams and external partners.

TBWA\Media Arts Lab (Apple)

Senior Creative, Digital Experience
2021 – 2023

Delivered creative across global Apple marketing campaigns spanning digital and brand platforms.
Partnered with product, PR, media and regional teams to ensure alignment and execution at scale.

Wieden+Kennedy Amsterdam

Creative Strategy Lead
2018 – 2021

Developed creative platforms and integrated campaigns for Nike and global brands across EMEA.
Translated insight into culturally resonant work in partnership with creative and media teams.

R/GA London

Creative Strategist
2015 – 2018

Led digital creative strategy for Nike Football across Europe.
Supported multi-market athlete storytelling and campaign ecosystems.

Selected Talks

  • Speaker, Tate Lates

  • Workshop Facilitator, HMP Brixton

  • National Prison Radio Feature

  • ITV News Contributor

  • Premier League Black History Month Speaker

  • D&AD Shifters Workshop Leader

Festivals & Platforms

  • BFI London Film Festival Selection

  • Vimeo Staff Pick

  • Toronto Black Film Festival Selection

  • Virgin Atlantic In-Flight Selection

  • BIFA Independent Short Film Nominee

  • ADCN Award Finalist