Google Pixel x Arsenal

Writer & Performer

Context
Google Pixel partnered with Arsenal FC to celebrate the club’s resurgence and reconnect fans to its evolving identity.

Challenge
Avoid cliché football storytelling and create a piece that honoured Arsenal’s legacy while reinforcing Pixel’s role in capturing modern fan moments.

The Idea
Frame the club’s transformation as an intimate phone call between father and son, legacy speaking to evolution. A conversation rooted in pride, perspective, and belief, mirroring Arsenal’s journey from Highbury streets to global stage.

Execution
Wrote and performed a spoken-word script blending nostalgia with contemporary ambition. Collaborated with production to shape a 90s-inspired visual language that grounded the film in emotional authenticity rather than highlight-reel hype. Ensured the narrative balanced club identity with subtle brand integration.

Impact
Published across Arsenal and Google Pixel’s official channels, reaching 1M+ global viewers. Sparked organic fan engagement by centering emotional truth over statistics, reinforcing both Arsenal’s narrative and Pixel’s role in capturing defining moments.

Year: 2025