NIKE - Ode To Series

Ode To is a global tribute to the players changing the game, not just with their talent, but with their presence, their power, and their purpose.

Written and creatively directed by Kieran, each film was designed as a new, expressive way to celebrate players in real time, reactive storytelling that honours standout performances as they happen. Delivered in the form of poetic odes and voiced by creators and superfans in their native languages, each piece is rooted in authenticity, culture, and emotion.

The series was published across Copa90’s global Instagram channel, offering fans a more human, heartfelt response to greatness, one that lingers longer than a stat or a headline.

Featuring tributes to:
Lauren James, Patri Guijarro, Alexia Putellas, Kylian Mbappé, Marie-Antoinette Katoto, Vini Jr, and Salma Paralluelo.

Created in partnership with Nike and Copa90.

Role: Creative Director & Writer
Year: 2025