Nike Football - 2024 Champions League Final

Nike Football’s roster of players and teams lit up the 2024 UEFA Champions League, with defining moments across both the men’s and women’s competitions.

In conjunction with R/GA, I worked on an intense six-week reactive social campaign that spanned the quarter-finals to the final whistle. This was more than a single post, it was weeks of concepting, shifting themes, and thousands of copy lines prepared to respond to every possible outcome. Across both competitions, we flexed ideas to spotlight Nike’s top performers in real time, ensuring the brand stayed sharp, relevant, and part of the global conversation.

When Real Madrid (non Nike sponsored team) lifted the trophy, the campaign culminated in a hero celebration of Vini Jr, the defining player of the tournament, delivering a final moment that resonated with millions of fans worldwide.

Role: Creative Lead and Writer
Year: 2024